Blackberry Tablet on sale, price is just $ 2 Million
Intense competition among manufacturers of tablet computers, forcing the Research In Motion (RIM) also lowered the price of their tablet computers, namely the Blackberry Playbook.This is a price reduction to so many time because they are now until the tablet below the recommended retail price. Market because the price is less interested Playbook is deemed too expensive.
In the United States market, the Playbook is now priced at only U.S. $ 199.99 (approximately USD 2 million) for the 16 GB version, 299 U.S. dollars for the 32 GB, and 399 U.S. dollars for the 64 GB version. In fact, RIM suggested price for retail sales are still upwards of $ 300.
Sales discount is chosen because Playbook will keep falling sales since its launch, aka far below the target. During the first quarter (January to March) this year, RIM's sales at 500,000 units Playbook.
But entering the second quarter (April-June), its sales plunged by more than half to only 200,000 units. In fact, a Canadian vendor is set target of 700,000 units of sales in the second quarter of 2011.
Late last October RIM actually has begun to sell Playbook Playbook program Buy 2, Get 1 Free Playbook. This program is valid from October 28 until December 31, 2011 and applies to consumers or corporate businessmen who want to equip their employees with facilities Playbook.
RIM also provides a bonus of additional accessories such as leather Case, BlackBerry charging Pod and Hi-Speed HDMI cable. Compared to similar products from competitors, the price is too high Playbook. Artificial Fire Amazon Kindle priced only 199 U.S. dollars, as well as the just released tablet Nook in the price of 249 U.S. dollars. Playbook also struggled against the domination iPad from Apple.
Co-CEO of RIM Jim Balsillie had been an early estimate of sales and business RIM's Playbook as a whole will slacken in the second quarter of 2011, following a decline that occurred in the first quarter of 2011. "We saw a reduction in the first quarter of 2011 will continue in the second quarter of 2011. Delay the introduction of new products until August this could lead to the decline," said Jim.
Last June, RIM's revenue fell 9 percent to 4.2 billion dollars compared to same period last year amounted to 4.6 billion U.S. dollars. Net profit also dropped to 329 million U.S. dollars from last year's 797 million U.S. dollars.