RIM BlackBerry climbs on global dropout

RIM BlackBerry climbs on global dropout

(Reuters) - The company that makes the BlackBerry smartphone, despairs of a three-day global service interruption, the millions of frustrated customers and has pumped up its pressure on management to make sweeping changes to end. Research In Motion, in a hastily announced conference call on Wednesday vowed eventually provide all the delayed mail and instant messages to clients on five continents affected by the failure.
Later told some of their corporate clients that it is not clear the huge backlog of messages until Thursday morning on the U.S. east coast.

The outage - RIM and slow communication with its customers - have fanned growing dissatisfaction with his co-CEO, Mike Lazaridis and Jim Balsillie. Critics have called for a shake-up, said the senior managers we have the company fall too far behind Apple and other competitors in a rapidly changing market. "The board needs to take decisive action clearly - they need to draw a line in the sand," said Richard Levick, a consulting company that runs specialized in crisis management.

"RIM needs to change its DNA completely - they must think like a start-up to start again, instead of a former market leader," he said. While RIM shares fell modestly on Wednesday, its shares have already plunged more than 50 percent this year on a series of profit warnings and product missteps - a sharp resolution of fortune for a company that once dominated the smartphone market. This week interruption - the worst since a failure swept North America two years ago - RIM may have damaged the reputation once for secure and reliable messaging - perhaps his number